As newsletters became the primary channel—accounting for over 70% of all member communications—adiClub’s CRM programmes saw rapid growth in both scale and complexity. However, that success introduced new challenges: launching email campaigns, updating content, and delivering personalised marketing became increasingly difficult and time-consuming. I led design initiatives to streamline CRM workflows and enhance campaign agility, contributing to a significant uplift in member engagement.
The results: 77M active members YTD (up from 54M in 2021), 129% YoY growth in triggered push revenue, and a record-breaking month for CRM performance across email and push (72.4M vs. 69.6M). adidas also saw a +15% increase in existing buyer growth and reactivated 25% more consumers YoY.
85,363
Components in Salesforce CRM
55
Email Programmes
32
Result: 32 CRM Blocks
R&D
The UX desk research for the new email design system encompassed an exhaustive array of methodologies. This included meticulous audits of existing emails and components, in-depth competitor analysis, meticulous trend forecasting, and thorough examination of industry best practices.
Before Salient
Hand rolling code is fun sometimes, but not ideal for getting projects done quickly or allowing clients to maintain pages.
With Salient
Salient provides you a highly customized version of Visual Composer bundled with unique elements all available for use via the drag & drop interface.